Yury has been coaching the Receipt-AI team for almost a year. His product knowledge is next level. Every time we talk, he helps us see things differently and pushes us forward.
One time, he explained what makes a great product. It all comes down to 3 things:
- Customers – The people who use your product.
- Rocks – The obstacles that slow them down.
- Goals – Helping them overcome those obstacles.
Imagine customers on a boat, trying to cross a river to reach their goals. The rocks in the water are getting in their way, slowing them down.
Your team’s job? Remove the rocks. The fewer obstacles, the easier the trip becomes.
In the end, it’s not about building a better, fancier boat — it’s about clearing the path so well that customers don’t even need the boat. They can simply walk to the other side, without needing any help.
A great product removes every obstacle until success is the only option.
There are countless stories like this from Yury. He knows stories are what get people to listen, understand, and take action. Having him as a mentor? An absolute game-changer.

Ian Heraty(Founder, Receipt-AI), Queenie Peng(Founder, Receipt-AI), Yury Pensky(Mentor)
