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Our competitors are following us. Copying features. Even buying ads on our name.
What do you say? Should we punch back?
Round One: Microsoft Wins the 90s
In the 1990s, Microsoft dominated: Windows everywhere, Office by default, and overwhelming market share.
Apple nearly died—bloated product lines, shrinking share, and a company on the brink.
Round Two: Apple Simplifies, Then Reinvents
Pressure forced focus. Apple cut noise and doubled down on design and customers.
- iMac → simple, desirable
- iPod + iTunes → music in your pocket
- iPhone → an industry reset
That long game turned Apple into the most valuable company in the world.
Round Three: Microsoft Reinvents
Microsoft didn’t disappear—it transformed. Cloud with Azure, subscription with Microsoft 365, and a stronger developer ecosystem with GitHub.
Today, both companies sit at the top—because they obsessed over customers, not each other.
The Lesson
- Competition sharpens you; stagnation kills you.
- The only lasting defense: build a great product and deliver a great experience.
When competitors follow, copy, or buy ads on your name, don’t waste energy throwing punches. Put it into the only moat that compounds: product and service.
Extracted from real founder lessons at Receipt-AI.
#WeGotTheReceipts ✊🏻
